In this project, you will be conducting primary research on a target audience / market. Since our products will be sold at the UNIS Hanoi WInterfest event, our target audience are the UNIS Hanoi Community members who will attend that event. This includes: 

• Parents

• Students

• Teachers

In the first step of the Design Cycle, it helps to explain and justify why we are even developing a product in the first place! To do this, we sometimes ask people who are a part of our target audience to help us understand the need for a solution to a problem.

Since this is your first project, your Design teachers have provided you with the Problem Statement for this unit. In future units, you will be asked to come up with your own.

Classroom Instructions:

Now that you have gathered research from your potential clients and considered the skills you need to learn, it's time to get some inspiration! Designers usually don't start from scratch...so let's being looking for some existing products that might be similar to what you have been brainstorming. 

Research and analyze 3 existing products and use the following technique:

SWOT Analysis

1. Strengths

   • List positive aspects about the product.

2. Weaknesses

   • List negative aspects of a product.

3. Opportunities

   • List ways to improve the product to make it more relevant to your target audience.

4. Threats

   • List things you don't control that could limit the success of your product.

Design Process Documentation:

1. Open up Toddle and go to your Design Class Stream

2. Select Design for WinterFest - A: Inquiring & Analysing Summative Assessment and open up the workbook submission template.

3. Click on Slide 3 and begin researching existing products. Try to find laser cut objects that you think could spark conversation and action!

4. HOMEWORK: Arrange a time to discuss the options you researched with your family member(s). Select which option, or combination of options, they think you should start creating. 

5. When finished, review all slides in your Design for WinterFest - A: Inquiring & Analysing and press Save.

6. Complete the Student Evaluation and Mark as done
   
   

Exemplar & Rubric:

Classroom Instructions:

Now that you have a pretty good idea of what your client would like you to create, it's time to think about how your design will actually look in reality. Generating Design Ideas is specific to the type of product you are creating. It's important to check the Resources section to consider how to conceptualize your ideas > > >

It's also a good idea to include important notes, or annotations, about your product to help you and others get a better understanding of what materials you may need to create your product. For example, 

• Product: What is it?

• Materials: What is it made of? Wood or acrylic? If acrylic, also include color...

• Size: Height x Width in mm 

• Thickness: How think will the wood or acrylic be? 3mm - 6mm maximum

• Materials: Extra materials you might need such as a keychain, necklace string, clasps, earrings, etc...

Classroom Instructions: 

1. After discussing your beta tested product with your parents and making the appropriate adjustments in Illustrator, bring your final product to your teacher or TA for a final check. 

2. After approval, fill out the Design Job Request with your final file. 

3. Take a screenshot of your final digital drawing and add it to Toddle.

Design Process Documentation:

1. Open up Toddle and go to your Design Class Stream

2. Select Design for WinterFest - B: Design Ideas Summative Assessment and open up the workbook submission template.

3. Click on Slide 2 and paste in a screenshot of your final traces.

4. When finished, click Save.

Exemplar & Rubric:

Classroom Instructions:

Present your final design by documenting the following: 

•  A picture of your final laser cut product that is well lit and cropped performing it's intended function. For example, earrings, necklaces, bracelets are all being worn by someone. Keychains are hanging off backpacks. Ornaments are hanging in a tree.

• A short video of the product functioning as intended

• Description of key features of your design (i.e. 3mm thick plywood laser cut keychain with metal clasp) including a price point. If you don't know how much to charge, consider looking at the Developing a Pricepoint slideshow.

• Image of your final product or solution that is cropped and framed well with good lighting.

• List of all the changes and modifications you made to your product after the test cut and parental feedback.

When finished, use the slideshow below to develop a Price Point

Design Process Documentation:

1. Open up Toddle and go to your Design Assignments

2. Select Design for WinterFest - C: Creating the Solution Summative Assessment and open up the workbook submission template.

3. Click on Slide 1 and paste in a picture of your final laser-cut product and short video of the product functioning. List all changes & modifications made since your test cut and add the key features of your design. 

4. When finished, click Save.

Exemplar & Rubric:

Classroom Instructions:

Congratulations on finishing your design and selling your product at Winterfest. Now it's time to reflect on how well your product was received by the target audience and what improvements you could consider making to increase your impact. To do this, it's a good idea to look back at our initial Problem Statement and consider if we have made an impact in solving the problem.