SKILL DEFINITION & VOCABULARY
What is Typography?
"Typography is the art and technique of arranging type to make written language legible, readable and appealing when displayed. The arrangement of type involves selecting typefaces, point sizes, line lengths, line-spacing, and letter-spacing, and adjusting the space between pairs of letters. " (Wikipedia)
What are the elements in Typography?
Other than the terms on the right, we will discuss the following
Kerning: Space in between letters
Leading: Space in between lines of text
Typeface: Specific font you choose to use to convey your message effectively
Serif vs. Sans Serif:
Serif fonts have little strokes at the edge of their characters, like the T in Times New Roman
Sans Serif fonts do not have any extra curves or edges...the font you are currently readying is sans serif
EXPLORE FONTS
Downloading and Installing Fonts from Dafont.com
Go to dafont.com in your web browser.
Use the search bar or browse through the categories to find a font that you want to download and install.
Click the "Download" button next to the font you want to download. Note: Some fonts may have multiple download options, so make sure you select the correct one for your needs.
Save the font file to your computer. It should be a .zip file.
Locate the saved .zip file and extract its contents. You can do this by right-clicking on the .zip file and selecting "Extract All".
Once the file is extracted, double-click on the font file (usually a .ttf or .otf file) to open it.
Click the "Install" button to install the font on your computer.
After installation, the font will be available to use in any application that uses fonts (such as Adobe Illustrator).
Tips:
It's important to ensure that you have the correct licensing rights to use the fonts you download. Make sure to check the licensing information before downloading and using any font.
If you're unsure about how to install a font, you can usually find instructions specific to your operating system with a quick Google search.
Have fun exploring new fonts and incorporating them into your vector signage designs!
Here are some examples of appropriate font usage in different situations:
Formal documents: Times New Roman, Georgia, Garamond, and Arial are all suitable for formal documents such as resumes, business letters, and academic papers.
Advertising: Sans-serif fonts such as Helvetica, Futura, and Arial are effective for advertising because they are easily readable and can be used in a variety of sizes.
Creative designs: Display fonts such as Brush Script, Playfair Display, and Lobster are great for creative designs such as invitations, flyers, and posters.
Websites: Web-safe fonts such as Arial, Verdana, and Georgia are commonly used for websites because they are easy to read on screens and have a clean, modern look.
Children's materials: Fun, playful fonts such as Comic Sans, Kristen ITC, and Marker Felt are great for children's materials such as books, worksheets, and posters.
It's important to remember that font usage can vary depending on the specific project and desired tone, so it's always a good idea to experiment with different fonts and get feedback from others before making a final decision.
(Dabbi AI Generated Lesson Plan)
DESIGN TOOLS
Adobe Photoshop
Advanced software for raster Graphic Design
Adobe Illustrator
Advanced software for vector illustrations